Jack Luce

As Vice President of Strategy & Special Projects, Jack oversees the consulting team that delivers actionable insights to Playfly Aspire’s partners and maximizes sales revenue through live campaign analytics and industry thought leadership. Jack and his team have been trusted by dozens of collegiate and professional sports properties to assess market feasibility, optimize fan experience, and set pricing and packaging ahead of full venue renovations, new premium & hospitality builds, or season ticket reseats.

Before joining Playfly Aspire, Jack spent six years as a strategy consultant where he delivered fortune 50 clients with market sizing and forecasting, M&A due diligence, and
quarterly market share analyses to inform C-suite decision makers.

Jack graduated cum laude with a Bachelor of Arts in economics from Harvard, where he also pursued his interests in statistics and German language studies. Outside of work, Jack enjoys following basketball, particularly the Atlanta Hawks and Harvard Crimson, swimming in cold bodies of water, and spending time with his wife and their foster fail dog, Fern.

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