Lauren Strefling

As an Analyst, Strategic Consulting and Research, Lauren supports partner-facing projects focused on fan insights, market research, and revenue development across the sports and entertainment industry.

Prior to joining Playfly Aspire, Lauren completed both her Bachelor’s degree in Sport Management and Master’s degree in Management from the University of Michigan. Throughout her time at Michigan, Lauren gained experience across sports in football recruiting, marketing and partnerships, and event operations. She has also worked in sales, marketing, and brand activation with organizations including FISU and PepsiCo.

Outside of work, Lauren enjoys staying active, following college football, exploring Atlanta, and cheering on Michigan athletics.

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