Fairfield Athletics and Playfly Aspire Extend Successful Partnership

ATLANTA, GA – Fairfield University Athletics and Playfly Aspire have announced a multi-year extension to their holistic partnership. Fairfield first turned to Playfly in 2022 to lead a multi-phase research and revenue forecasting effort ahead of the completion of Leo D. Mahoney arena. This research provided inaugural season ticket pricing maps backed by hard data and has been supported with fan experience surveying in subsequent years.

Shortly after the completion of this study, Playfly established an on-campus sales and service team in Fairfield tasked with maximizing revenue and fan experience at such a crucial time in the Stags storied history. In just the past year, that team has driven conference leading attendance for the women’s basketball program (2^nd for men’s), developed a new premium offering in Mahoney’s Diffley Club, generated record revenue and attendance for Fairfield’s lacrosse and soccer programs, and been recognized with four NACMA “Best Of” Awards.

Fairfield University Vice President for Athletics, Paul Schlickmann, on the continued partnership:

Howard Ticker, Playfly Aspire Group Vice President, expressed his enthusiasm on serving the Stags:

About Fairfield University Athletics

Founded in 1942, Fairfield University is a private Jesuit university in Fairfield, Connecticut. Fairfield proudly sponsors student athletes across 20 teams (9 men’s and 11 women’s) with most competing in Division 1’s Metro Atlantic Athletic Conference (MAAC). The Stags’ have an outstanding history of excellence, capturing 80 conference tournament championships, 102 regular season conference titles, and winning back to back MAAC Commissioner’s Cups in FY24 and FY25 along with four straight cup wins for women’s sports. Fairfield Athletics is committed to the total human development of its student-athletes.

About Playfly Aspire

Playfly Aspire is an award-winning revenue generation partner, recognized as a top employer in the sports industry by Forbes and Front Office Sports. Renowned for innovative consulting, sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 16 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

For more information about Playfly Aspire, visit: www.playflyaspire.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and X/Twitter.

For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com